The first e-bike Cowboy build the most advanced e-bikes around. They're fun to ride, look cool, and thanks to they proprietary tech, they get smarter over time. They're built to the highest standard, with more production and repair services brought closer to home to minimize our carbon footprint. Cowboy combine the thrill of level-based challenges with Cowboy's interactive social features and safely infuse your ride with an extra layer of excitement.